Let's talk about why vector graphics should be your go-to choice for clothing graphics, rather than their pixel-based counterparts.
If you're the brains behind a new fashion brand, you've probably delved into the exciting world of designing your unique clothing graphics. As most clothing designs are now done digitally, there's a choice to make: vector graphics or pixel-based ones.
Now, I get it – it's easy to get caught up in all the jargon and technicalities, but don't worry, we're here to break it down in simple terms.
In the image above you can see an example of a vector graphic on the left and a pixel graphic on the right. Instantly you can see how much cleaner the vector graphic looks. In this article, we'll explain the difference, and why vector graphics should be your go-to choice when putting your clothing brand's graphics.
1. Precision and Clarity for your Designs
Imagine you're working on a beautiful logo or intricate design for your clothing line. You want your end product to look beautifully crisp and sharp. This is where vector graphics shine.
Vector graphics are like mathematical equations that describe shapes, lines, and colours, which means they are infinitely scalable. So whether you're printing a small label or a huge banner, your design stays crisp and clear without those annoying pixelated edges.
As a general rule, vector file formats end in: .ai .esp or .svg the best program to create a vector design is Adobe Illustrator.
On the flip side, pixel-based graphics are made up of tiny squares called pixels. When you try to enlarge them, you're essentially stretching these tiny squares, causing a loss of quality, leading to that dreaded pixelation. With vector graphics, you'll always get a clear and sharp result.
On the image below, you can see how much better the vector graphic is when magnified:
2. Flexibility in Design
Fashion is all about expression, creativity, and staying ahead of the curve. When you choose vector graphics, you're choosing versatility. Want to change the size, color, or any other aspect of your design? No problem! Vector graphics make it super easy. You can tweak and fine-tune your design without losing any quality.
As Hookandeyeuk designs using Adobe Illustrator (which is a vector program) it means we can make small changes for you in your Tech Pack and Design Session - we cannot do this with pixel graphics.
With pixel-based graphics, every change can degrade the quality, which isn't what you want when you're aiming for that picture-perfect print.
3. Consistency Across your Supply Chain
Keeping consistency in your clothing graphics is key. In the journey from designing your clothes through to bulk manufacture, your designs and graphics will go through several pairs of hands - whether that’s the people making your tech packs (FYI, here’s our guide on how to absolutely NAIL the preparation for your tech packs!), sampling, or your bulk manufacturers.
You want your brand's identity to be uniform across all mediums. Vector graphics ensure your logo and designs remain consistent and don't change in quality, no matter where you use them. Pixel-based graphics can give you a headache trying to maintain consistency.
4. Future-Proofing Your Brand
Fashion trends come and go, but your brand is here to stay. With vector graphics, your designs remain relevant and top-notch even as technology evolves. They're like the timeless little black dress of the design world. On the other hand, pixel-based graphics may become outdated and require constant updating to keep up with new technologies.
5. File Size Matters
This point isn't specific to graphic designs for garments but it is a vital one for any clothing brand to consider. When you're working with digital designs, you're dealing with file sizes. Vector graphics are typically much smaller than their pixel-based counterparts. This is a huge advantage because smaller file sizes mean faster loading times on your website, quicker design edits, and less strain on your storage space.
So, there you have it – the lowdown on why vector graphics are your secret weapon for creating high-quality clothing graphics. They offer much better precision, flexibility, and brand consistency than pixel-based graphics. They also keep your file sizes small, and can help future-proof your brand's visuals.
Choose vector graphics, and your clothing graphics will stand the best chance of looking great on your garments.
Don't worry if you're not a design guru. As a general rule, vector file formats end in: .ai .esp or .svg the best program to create a vector design is Adobe Illustrator, which can be a tricky program to use.
If you need some helo, whilst Hookandeyeuk are a fashion design team, not a graphic design team, we are happy to create simple text/logo graphics within a Tech Pack and Design Session.
The best thing to do is send us anything you have in mind to create before your design session and we can let you know if it's possible for us to create in-session.
If your graphics are too 'time-heavy' for us to create in your Tech Pack and Design Session there are plenty of tools and professionals out there to help you create stunning vector graphics, (just ask us if you'd like recommendations). Remember, your fashion brand's success is all about those little details, and vector graphics are key to making sure those details shine.
If you want some expert guidance on how to design your clothing line, just click here to book a design session with us.
If you’re unsure on anything in this article don’t hesitate to ask our team at Hookandeyuk, we’re always happy to advise.
Love, Joss H&E xx
p.s. If you'd like some guidance from us on your next clothing collection and you're new to Hookandeyeuk simply fill in our enquiry form here. The form will guide you through steps to see if we can help you and then tell you exactly how to contact us.