News

Here's how to quality check your clothes once you receive them... As the brand owner, it's your job to check your garments when you get them back from your clothing...

The relationship between fabric and shape is crucially important. So many factors can affect how the end garment looks and feels so it’s important to understand what is a good...

Meet NUDE DAY, one of our emerging lifestyle brands that offers effortless everyday style and comfort. We interview brand owner Sonia, who has some really insightful advice for first-time brand...

We ask our brands for their personal insight on starting up a clothing brand – from building a design concept to seeing your first collection drop! Welcome to our new...

Want to start a custom cut and sew fashion brand? This is a step-by-step guide on how to do it with HookandeyeUK!  Over the years we have devised a simple...

Your ultimate guide to defining a USP that will make your clothing brand stand out! Every clothing brand needs its own USP (Unique Selling Point). It’s essentially what makes your...