Discovering Your Clothing Brands USP (Unique Selling Point)
Your ultimate guide to defining a USP that will make your clothing brand stand out! Every clothing brand needs its own USP (Unique Selling Point). It’s essentially what makes your...
Brand Consultancy
Hook and Eye UK fashion brand consultancy is based on a collective of over 30 years’ experience in the industry. Brand consultancy is a chance to have one-to-one consultation time with Hook and Eye UK's founder and gives full guidance needed tailored to the size of your brand. All brand levels are welcome.
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Fashion pricing strategy: How to price your clothing brand in 2024
Here’s how to decide pricing strategy for your clothing brand - UPDATED FOR SEPTEMBER 2024! To be successful with your fashion brand, one of the most important things for you to...
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Fabrics 101: How Fabric Choices Make or Break Your Clothes
One t-shirt design, two different fabrics: spot the difference! For this post, we've compared two t-shirts from Fear of God Essentials to show the MASSIVE impact that different fabrics can have on...
