What is Private Labelling?
Private labelling is a business model in which a brand or retailer commissions a third-party manufacturer to produce clothing that is sold under their brand name. The clothing is usually pre-made and produced in large quantities, with the manufacturer focusing on creating standard designs and sizes that are ready for market. Once the garments are made, the manufacturer adds custom labels and branding.
Pros
- More cost efficient as the products are pre-made, you would save the costs associated with product development, such as full tech pack creation, pattern cutting, fabric sourcing, etc.
- Lead times are usually quicker. Since the garments are ready-made, the factory can just add your labels and branding.
- More budget for marketing and sales, while you don’t need to deal with product development, you can focus on marketing and growing your brand.
Cons
- Lack of uniqueness and limitation on product customisation.
- Low quality level, as garments are aimed at value-level brands (to learn more about brand levels, click here) and merch.
- Similar or identical products can undermine a brand’s value and decrease brand loyalty. If customers see similar or the same products elsewhere, this can hurt the brand’s value and identity.
- Supplier stock dependency, if the factory sells or has critical path issues, this could lead to delays, loss of sales and customer disappointment.
Conclusion
Although Hook and Eye UK does not offer private labelling (as we pride ourselves on high quality, non-fast fashion and uphold as many ethical and sustainable practices as possible), it is a good choice for a value-level brand that profits from lower RRP garments sold in bulk. At Hook and Eye UK, we are committed to supporting our customers in designing and manufacturing high-quality garments that reflect uniqueness and creativity. We ensure every piece aligns with our client’s vision while maintaining high standards.
If you want premium quality custom-cut and sewn garments that meet your unique style, contact us here!
Love Team, Hook and Eye UK
