News

The relationship between fabric and shape is crucially important. So many factors can affect how the end garment looks and feels so it’s important to understand what is a good...

Meet NUDE DAY, one of our emerging lifestyle brands that offers effortless everyday style and comfort. We interview brand owner Sonia, who has some really insightful advice for first-time brand...

We ask our brands for their personal insight on starting up a clothing brand – from building a design concept to seeing your first collection drop! Welcome to our new...

Want to start a custom cut and sew fashion brand? This is a step-by-step guide on how to do it with HookandeyeUK!  Over the years we have devised a simple...

Your ultimate guide to defining a USP that will make your clothing brand stand out! Every clothing brand needs its own USP (Unique Selling Point). It’s essentially what makes your...

Our pre-developed range has been updated with new styles for you to use as base shapes for your clothing collection! If you’ve worked with us before, you may be familiar...