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When you’re starting out with your clothing brand, it might seem like a great idea to undercut the big brands on price, thinking that it will attract more sales. In...

Start-ups can’t succeed by being cheaper, but by being different.  Have you ever wondered what can set your start-up brand apart from established brands when you have way less resources?...

Last Updated in April 2026   Starting a fashion brand is not just about picking a cool name, printing it on a T-shirt, and expecting it to be the next...

4 Proven Avenues Every Brand Should Explore Sourcing the best manufacturers is just as important as designing your ideal brand. No matter how innovative or cutting edge your product is,...

There are a vast number of garment manufacturers to choose from around the world, making the task of finding the right one for your brand feel overwhelming. This process requires...

The above is a comprehensive, detailed tech pack from Hook and Eye UK. A professional tech Pack is what you need to instruct your manufacturer on what you want, to minimise...