KROEN
At KROEN we have been working with Hook and Eye for almost 3 years now, getting help on specific items and releases which we felt needed a more hands development approach to achieve the results we desired. From the off we were not disappointed, giving us all the tools we needed to get complex products through sampling with minimal time and money wastage.
Not only have they helped us get more from our products, they have also taught us an immense amount about the processes within this industry that were alien to us beforehand. We have done online and in person design + development sessions from which we have gained an immense amount of knowledge, taking it forward into our everyday practices.
We have always felt very well looked after by the whole team at Hook and Eye and I couldn't recommend them more to other young creatives or people starting out who need help seeing their most complex visions brought to life.
We are now at a point where we rely less on the help and have managed to become more independent in our practices, but we will never forget the help and support we got from this wonderful team.
Thanks a million. Rory & Dan.
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TRACKESSENTIAL
"Hook & Eye have been amazing in helping us design our products and bring them to life. They're a new start up brands dream as their knowledge is invaluable. I wouldn't hesitate recommending them to anybody wanting to start up a fashion brand."
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Bene Culture
“Hook and Eye UK have been our supplier for nearly five years and the reason we keep coming back is for their ethos, quality, and how hard-working they are. We couldn’t recommend them enough.”
NUDEDAY
I’m so grateful to have found Hook & Eye! After meeting with numerous designers and manufacturers I realised how disjointed running your own clothing brand could be, as most would only do one part of the process.
Hook & Eye is a dream for someone starting their own brand. It’s a one stop shop for everything from designing, fabric sourcing, sampling, manufacturing, and recommendations for everything after including photoshoots and web design.
What I love most about Hook & Eye is everyone’s proactivity. I came with an idea and they ran with it; advising the best fabrics to use and the best cost cutting measures to take, which is great if like me you are new to the industry and reliant on all the help you can get.
Every staff member was, and still is, dedicated to making my brand work. They remain on hand for all my queries and are super quick with their responses - and I love them for it! Highly recommended!
Sonia
@nudedayUK
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ATHLETIK TWEEN
Massive shout out to the Hook & Eye team all the way from down under ! As a new brand owner, I can't praise them enough for making the process a brise : they helped me with the tech packs for our 1st collection drop - the process was seamless: quick and super efficient !
Where I feel this team stands out is the wealth of information and support they have generously made available on their website alone: go and read their blogs that will save you a ton of time doing research on how to navigate the industry as a newbie
I worked with Bethany on the techpacks she is brilliant ! Jocelyn aka the boss, must be proud of her team - she, too, is on the ball : there is no waiting around for answers, the team is super organised: it truly is a power house team.
We have now received our products and everything is on point ! The quality of the fabric is amazing, finish is outstanding, really premium quality products. So glad we found them and look forward to working with you for our next collection.
Thanks again for all your amazing work - we need more people like you!
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SERA
Absolutely brilliant experience with Hook and Eye designing our new clothing line! They are extremely knowledgeable and have been super helpful with all stages of design and manufacture and also with making connections for follow up stages of production such as web design and photo shoots. Really grateful for their help and looking forward to working more with Joss and the team.
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Altered Studios
We’ve had a great experience working with Hook & Eye on our tech pack design and material sourcing. They were patient throughout the process, especially since it was our first time going through design development, and took the time to explain what worked and what didn’t — which was really helpful. Communication has been excellent, with responses even outside regular hours, which helped keep everything moving smoothly. We’d definitely recommend them to anyone starting out.
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SOUL SENEGAL
I discovered Hook & Eye online after spending many frustrating months exploring options to manufacture my designs with no success. Given my previous experiences with different companies, I did not have high expectations but after reading their reviews I decided to book a virtual Tech Pack and Design session to discuss options further. From the very first conversation my doubts disappeared and that session was the most useful conversation I had in over a year of trying to get my collection launched! As someone who was completely new to design and manufacturing, the team could not have been more helpful. They worked with me (very patiently!) to make small changes to my initial designs that not only improved them but maintained their integrity and also meant that manufacturing them in a cost-effective way was possible. The entire team gave a wealth of advice and guidance throughout the entire process from design and tech packs, to selecting fabrics and sampling, to sizing and fit and finally bulk manufacturing. They communicated openly throughout the entire process, listened to my questions and concerns, and found the answers. I honestly would not have been able to launch my collection without them and have learnt so much along the way! I cannot recommend Hook & Eye enough for anyone who is considering starting their own clothing brand – they know their craft inside out. I look forward to continuing to work with them as I grow my brand further.
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Southern Brothers
Hook and Eye have honestly been amazing!
What they’ve created for us is truly more than what we thought would be possible from our logo to the designs and garments we’ve tech packed. Looking forward for the samples to come through! Thanks a lot Joss and Bethany!!
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RASTY
"Hook and Eye UK have been nothing but outstanding in every department, they have been helpful and efficient with everything we have asked for. I highly recommend!"
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Provide
“Provide has worked with Hook and Eye UK for many years now, and we are consistently impressed with their professionalism and efficiency. Working relationships like this are hard to come by so we appreciate the continued support we receive.”
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Aimer Créer
"Amazing!
I have always wanted to start my own clothing line but there is so many questions and unknowns as a newbie…
Hook and Eye UK, Joss and the team have been with me every step of the way from turning my ideas into tech packs, sampling and choosing materials.
My first collection sold out and was a great success but I honestly say I couldn’t have done it without them.
Collection 7 is now underway and the experience has been just as great now with an even wider range of materials and an MOQ I can work with!
It’s been lovely getting to know the team and I look forward to continuing to work with the guys."
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BLOKE KNICKERS
20 stars 🌟 🤩
Hook and Eye really bought my design for my underwear line to life and have been great in advising me about starting up my own business.
I love the passion from everyone honestly my design session I left feeling excited and inspired.
The designs they have done for me truly exceeded my expectations and I am excited for the sampling and manufacturing. They really are worth the investment if you want to start a premium clothing line.
Update September 2025: wrote this review a year ago. The final product a year later is perfect. Anyone thinking of setting up a clothing brand and don't know where to start don't waste time looking around for ages with designers manufacturers etc go Hook and Eye. Save yourself the headache. The whole experience was so smooth. Such an efficient company to work with. And I'm only just getting started. Fully stocked up and i'm not even launched yet.
Honestly so easy to talk to, the team just guide you through every step to building a clothing brand.
I can't wait to get more ranges made through Hook and Eye. 🤩🤩🤩
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STREET WHERE
"Joss and her team are simply excellent. They provided thorough and thoughtful support to help me realise my ideas. They offer honest feedback and crucial insights into methods and materials. Their commitment, effort and enthusiasm was invaluable in developing street where."
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MANA99
I cannot recommend the guys at Hook & Eye enough, from the first point of contact to the completion of the first bulk order, the service provided was amazing.
The first design session was worth every penny, If not for the insight provided alone. The guys walked me through the process step by step and offered advice when needed, resulting in bringing my vision to life!
After this point the updates and regular contact with regards to samples was consistent and on point with all dates and delivery times kept as promised. All questions (a lot) I had was answered same day and in great detail.
All pricing was transparent with everything explained clearly before any order being placed.
The clothing quality was exceptional!!!
Am so happy I found these guys, I would highly recommend to anyone and looking forward to working with Hook & Eye again soon.