How do big clothing brands build their collections? February 2023When it comes to big clothing brands, we often look at their collections and marvel at the creativity and variety in their ranges. But can you do that as a...
The real cost of fashion... February 2023 The industry is finally taking note of the REAL cost of fashion and I'm thrilled about it! Hookandeyeuk has been conscious of this since it's inception and I'm going...
How to get your clothing photoshoots done properly October 2022So you've spent months planning, designing and manufacturing clothes for your brand. They look a-mazing. Now it's photoshoot time... Getting your clothing photographed properly can make or break a brand. Everything...
The Difference Between Wholesale and Cut & Sew August 2022 WHOLESALE VS CUT & SEW At the beginning of all fashion startups, there comes a point where you will have to decide whether you'd like to create your garment...
Tech Pack in Fashion: The Ultimate Guide to Tech Packs for Fashion Brands March 2022UPDATED IN SEPTEMBER 2025! Ever wondered 'What is a tech pack for clothing?', or 'why do I need a tech pack for my fashion brand'? Here's our ultimate guide to...
The crucial first step when starting a fashion brand! March 2022So you want to start a fashion brand and the first thing you think you need is some clothes designed by you to sell, right? WRONG. The actual first step...
