Fashion pricing strategy: How to price your clothing brand in 2024
Here’s how to decide pricing strategy for your clothing brand - UPDATED FOR SEPTEMBER 2024! To be successful with your fashion brand, one of the most important things for you to...
Good tech packs are the key to a successful fashion brand. In our tech pack & design sessions, you'll work alongside an expert tech pack designer to create fully developed, high-quality tech packs for your clothing brand.
Our tech pack & design sessions will give you industry-leading tech packs that you can use to create a fashion brand.
In every tech pack & design session you work alongside one of our designers, on a one-to-one basis online via Zoom or in person in our studio. We do all the drawing and technical work while advising and helping you through the entire session by sharing our expertise and honest advice.
After every tech pack & design session you will have the tech packs you need for sampling and bulk clothing production. In these sessions we design exactly to your needs across a wide range of garments. These include dresses, t-shirts, trousers, cargos, joggers, swimwear, basic underwear, hoodies, tops, basic outerwear, etc.
We'll also create simple graphics if needed and give full access to our range of 80+ pre-developed garments to use as base shape to design around (if needed).
Choose from our range of fashion tech pack & design sessions below:
You will work with an expert designer to develop tech packs for your clothing brand. You bring the vision for what you want to create, we bring the expertise to turn it into fully-fledged tech packs that can be taken to sampling and manufacture.
Your tech packs will come in clear line drawings with annotations which will enable our team manufacturer to follow exactly how you want your clothing to come out.
This is a crucial step for any clothing brand, and working with Hook and Eye UK to get this done properly will save you a lot of time and money down the line as you move forward with your clothing manufacture.
"Hook and Eye helped me create a tech pack which brought my vision to life. The attention to detail was amazing, helped me with all my questions! HIGHLY recommend!"
- Joe Jerrom
"Booked a 4 hour design session and was the best decision I’ve made for the brand thus far. Incredibly helpful and very professional. Would recommend for anyone either starting a brand or looking to create new designs/tech packs."
- Daniel Clark
"From assistance with the logo and branding, to creating a complex tech pack, Hook and Eye have been professional, warm and transparent throughout the whole process. Highly recommend!"
- India Hall
Hook and Eye UK specialises in designing fashion tech packs for streetwear and loungewear brands at all levels. Our depth of expertise and unique design process will give you tech packs that save you significant time and money as you move into sampling and bulk manufacture of your fashion brand.
A. Yes, we can. We offer a range of fashion tech pack design sessions which allow you to sit one–to–one with one of our tech pack designers via an online or in-person session. See our *Best Selling* 'Tech Pack and Design Sessions' for more info.
A. You can purchase a tech pack design session online at any time, it will depend on the slots available but typically customers can book a session within a week of purchase.
A. A bit of preparation will massively increase the value you get from your design session. Here's our guide on how to fully prepare for a tech pack & design session.
A. We can send you over our estimated bulk production prices based on generic items like hoodies, teeshirts, joggers etc. Just ask us to send our 'Estimated Pricing Guide'.
A. Yes we do and all levels of brands are welcome! See our Brand Consultancy page.
A. There is an MOQ of 30 units per design/colour. (This gets higher with the complexity of your design). To go into bulk manufacture you must have a minimum of 2 designs, this could be one garment in two colour ways or two separate garments.
A. 4-8 weeks + shipping (This time assumes that you have already been through the sampling processes with us). If you are a returning customer and you want to re-order stock, we can usually shorten this time frame.
A. We have an integrated manufacturing team based in China.
A. We understand that budgets vary, so we offer a range of different tech pack design sessions for fashion brands of all sizes. You can find our different design session packages here.
A. All pricing is based off the tech pack of each individual garment, so pricing is individual for every service we provide. Costing changes with the complexity of the garment and the number of garments being made. Costing can also be affected by fabric type / weight, graphic applications, and shipping methods.
A. Our studio is in Birmingham, UK. We work with fashion brands and startup clothing companies across the UK and internationally, especially with clients in the USA, Canada and Australia. Our online tech pack & design sessions can help you start a fashion brand from anywhere in the world.