Guides

Quality is at the heart of every successful fashion brand, but producing garments that look good, feel good, and meet customer expectations requires more than just creative design. Behind the...

Pricing your garments correctly is one of the most important decisions you’ll make as a fashion business owner. A well-calculated profit margin ensures your brand is not only covering its...

Finding a clothing manufacturer is challenging enough, but finding one that is truly sustainable adds another layer of complexity, especially for small businesses. Many factories advertise themselves as ethical or...

In today’s ever-evolving digital marketplace, fashion brands can no longer rely solely on great products and beautiful designs. Success now depends on how effectively those products are presented, marketed, and...

Turning a designer’s idea into a finished garment is a team effort. Two job titles often confused are designer and garment developer — but their roles are distinct and complementary....

At Hook and Eye UK, we believe quality isn't just the final step—it’s the foundation of every successful garment. Whether you're launching a new collection or scaling your production, having...